Audio Marketing

 

AUDIO MARKETING

Personal recommendation is a strong incentive to buy. Use podcasts to enhance your relationship with your customers.

 

 

Audio marketing is cost-effective

Everyone in business knows that it’s essential to advertise.  It’s also important not to waste money on scatter-shot marketing.  Audio marketing is cost-effective, targeted, memorable and wins customer goodwill. Above all, audio marketing is flexible. There are so many ways to make it work for you.

 

 

You already have a website of course…

…but what does it offer apart from text? A few pictures? Maybe a tired old video that’s too expensive to update? With our help you could  feature infotainment  audio, updated every month. We can put together the right balance of comedy, music, product news, promotions, competitions, handy hints and endorsements. Customers can listen on computer or smart-phone – or download the podcast and hear it later. It’s the sort of thing that becomes addictive, and it might even go viral.

 

 

Do you have music in your store?

You do? Then you’ve got your audio delivery system ready and waiting. Use it to tell your customers about the products and services on offer, especially this week’s bargains. These days retailing is just another branch of show-business.

 

 

What do you do about after-sales service?

Wouldn’t your customers appreciate a free CD that tells them how to use the expensive items they’ve just bought? Whatever you sell, whatever service you offer, there’s an after-sales audio option to suit you. If you sell D.I.Y. or hobby products, you could give away instructional CDs. If you sell food, why not supply recipe CDs? If you’re a GP, hand out a CD on how to lose weight through diet and exercise.

 

 

How do you communicate with your business contacts, directors, suppliers and major clients?

A glossy annual report they’ll never read? Business lunches that take you away from your desk when you’re really too busy? Phonecalls that always find them ‘in conference’ or emails they’ll probably delete?  Send them a CD or email them an audio link and they’ll be impressed as well as informed.

 

 

When it’s time to push the boat out…

…and you’re launching a new product or making a splash at a trade exhibition, nothing grabs attention like an audio promotion with a big-name celebrity presenter and the professional polish that tells everyone you’re a major player .

 

Let’s talk.

 

Take a look at a few examples