“I am done with the Freemium Model” says Tyler Nichols

He goes on to say….   "I am done with “free”. I have come to the realization that most people who want something for free will never, ever think of paying you, no matter how valuable they find your service. I found this cold hard fact out over this Christmas holiday with my free Letter From Santa site. The site uses a freemium model allowing people to create personalized printable santa letters for their children for free. In addition to the free version, I also offered a paid version that includes a higher resolution letter, a personalized envelope and door hanger for a nominal cost."   He goes on to explain that free customers where higher maintenance than the paying customers with free customers not reading the FAQ and then going on to mark his thank you letter as spam.   So let me get this straight, you just used my service to make something for your kid for free and then you nail me with a spam complaint?   Even though they had agreed in the privacy policy to the occasional email. Where as the paying customers didn't spam his letter and only 20 of them asked for help.   You can read his full post here and all the comments people have made.   My only comment is that the whole point of the fermium model is that there has to be enough income from the paying customers to pay for the free service and still make a profit. So the business model has to meet this criteria or it isn't a viable business. Maybe he shouldn't have offered support to the free customers? Would that have made the difference?

A personal view of Socialnomics by Erik Qualman

Following on from by previous post about a social media and connectedness case study from the Socialnomics web site, here are my thoughts having read this book...   Listen or connect? - Following blogs is likely to form connections, it is largely a "listen" form of communication closer on Marshall McCullan's 'broadcast' culture that the 'digital' culture that we are moving into now, especially with social media. Social network platforms like Twitter, Facebook or Linked In are much more likely to create conversations and connections. From a business perspective these are much more likely to generate interest and new leads.

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Business to Business – a case study of how to use social media

This example of what using social media in a B2B content has been posted on the Socialnomics blog...   Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong. The focus should be on engaging conversation with influencers who matter. It’s the first step toward social business. A year ago at Cisco, we launched the  The Connected Life Exchange blog and invited industry experts to be the authors, along with only a few company employees.

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Mike on the panel at BVE North broadcast show in Manchester next week

BECTU are kicking off the seminar programme at BVE North on 16th Nov and I will be on the panel. The session is entitled "How to be a Successful Freelance". If you work in the North and you have registered for BVE North (16-17 November at Manchester Central) don't miss BECTU's seminar How to be a Successful Freelance. Our learning organiser John Crumpton has devised the session with the great help of panellists Christine Pyke, Mike Thornton and Faisal A Quereshi. The seminar helps to kick off the first ever BVE North; join the discussion at 10.00 am on Wednesday 16 November. If you have yet to take advantage of free registration, here's the link. For more info on this seminar go to the BECTU web site.

Death Of Radio Greatly Exaggerated

The death of radio is greatly exaggerated, writes Michael Hedges in a piece adapted from his presentation to the Brave New Radio conference last week. His look at the state of the medium across Europe comes up with some positive, and surprising, results. "In virtually every audience survey in Europe radio listening is up," he writes. "Not simply up, but at record levels." He continues: "In the last 30 years we've seen an absolute explosion of radio channels and stations. Within the 44 countries in the UN definition of Europe... there are roughly 15,000 broadcast radio outlets, about one for every 50,000 people. Ten years ago there were half as many." Why should that be? Hedges offers four reasons for radio's success: technology, programming, marketing and management. And in a lengthy analysis, he explains how the interaction between them works so positively. He also takes on board the rise of the internet and its beneficial effect.

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Radio listening figures up again

The latest RAJAR figures, which is the system the radio industry uses to measure audience figures, show 47.1m people listened to radio in the UK in the last three months – an increase from this time last year.   90.7% of the 15+ population listened to radio during the three months to the end of September – it’s a year-on-year increase for the medium but a slight drop compared with the previous quarter. Total listening hours are up year on year to 1,076m hours per week (compared with 1,055m in Q3/10) but remain the same as the last set of figures which were out in August.   In terms of the share between the BBC and commercial radio, the split is now 54.5% BBC, 43.3% Commercial. There have been quarter-on-quarter share increases for BBC Network radio and Local Commercial radio.   Listening on line has seen listening hours up 32% year on year. RadioCentre, which represents commercial radio operators, says that the impact of online listening platform , which launched in April is clear to see, with 10.4% of the population now tuning into their favourite stations via the internet every week.

Radio Wizards is launched

We will be posting news and information about using audio in the business world to educate and inform staff and customers as well as producing audio products.

  • About Us

    We are senior broadcasters and we have made the best radio in the world. Working for all of the BBC radio networks - and for independent radio too – we have built up a priceless store of skills, contacts and experience. Now we want to bring our talents to the marketplace, because we’re convinced that audio can work better than print or pictures to turn strangers into customers - and customers into friends. How can we help your business? We won’t tell you, we’ll ask you - then we’ll listen carefully to what you tell us, because listening is what we do. Not sure? Let’s talk.
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